Sense Of Duality is much more than a football shirt brand. It's a cultural and identity-based initiative that seeks to create meaning through sport, design, and belonging. Founded in 2024, the brand embodies a new vision of sportswear: fashion that is committed, inclusive, and rooted in the realities of dual culture.

Our History:

Sense Of Duality was founded with a simple but powerful idea: to allow everyone to proudly wear their two origins.

The project stemmed from a clear observation: in the world of sport, and more specifically in football, mixed, binational, or diasporic identities are poorly (or inadequately) represented . Young people from immigrant backgrounds or multicultural families often have to choose between two flags, even though their reality is twofold.

Sense Of Duality was designed to change that.

The first prototype was born from a friendship between two young men, one Moroccan, the other Algerian, in a context where the political tensions between their countries in no way reflected the human connections on the field. From this desire to represent unity despite the divisions emerged the idea of ​​a binational jersey. Then two. Then an entire collection.

Our mission:

Giving a voice to those who live between two cultures.

Sense Of Duality speaks to all those who carry two identities, two roots, two histories. Our mission is to revalue binationality , not as a compromise, but as an asset. We want to give everyone the opportunity to express their multiple origins through a symbolic product: the football jersey.

We believe that sport is a universal force. It has the power to unite, to erase borders, and to create connections. Each jersey is an act of self-affirmation , a way of saying: "I am both. And I am proud to be so."

Our collections:

Sense Of Duality now offers its jerseys in two main categories:

• Duality Signature:

Jerseys entirely designed around specific combinations of two countries. Each design merges two aesthetics, two cultures, into a unique piece. Examples: Morocco x Algeria, France x Spain, Palestine x Algeria, etc.

• Duality Creator:

A customizable collection where the customer chooses their two countries from a list, as well as the base color (from 6 available colors). This collection allows for individual creativity.

Each collection is designed in limited series to guarantee the exclusivity of each piece.

Our commitments:

✔ Manufacturing:

Our jerseys are designed in France in collaboration with our trusted textile partners. Every technical detail is rigorously checked: stitching, collar, patches, comfort and durability.

All the patches are embroidered, and the jerseys are then personalized, checked, flocked and packaged by hand in France .

✔ Quality:

Each product undergoes manual inspection before shipment. We use technical fabrics that are wash-resistant, designed to last and be worn both on the field and around town.

✔ Authenticity & Impact:

We are an independent brand, without external funding, driven by a clear vision. We put people at the center, with content that values ​​real stories, faces, families, and journeys.

We have already collaborated with micro-influencers , binational ambassadors , artists and documentary videos to convey our message.

Our Values:

• Unity : The heart of our project. Our jerseys don't divide, they unite.

• Identity pride : Celebrating one's two origins with strength and confidence.

• Creative innovation : Proposing new designs with strong meaning.

• Quality requirement : From design to shipping, every detail counts.

• Cultural engagement : Participating in changing perceptions around multiple identities.

A committed community:

Sense Of Duality is also a vibrant community. Every day we receive messages from people touched by our concept, who find a part of their own story reflected in our jerseys.

Our clients are children of immigrants, young people from diasporas, athletes, football enthusiasts, parents, mixed couples, lovers of two countries...

They are our strength. And each collection is dedicated to them.

Join Sense Of Duality:

Joining Sense Of Duality means joining a movement. A project that values ​​roots, cultural mixing, and encounters. It means wearing a garment, but above all, wearing a message .

Sense of Duality – Two countries. One jersey. Your pride.